Increase in brand recognition on the Internet, is associated with a greater risk of harmful actions by unfair competition, unauthorised use of rights to the brand or its products or services, or even reputation damage in the form of deliberate issuance of negative, anonymous reviews.
What is Brand 365 Protection all about?
We conduct a full analysis of the factual state – the rights held, including copyrights, domain rights, word and graphic designations, the characteristics and uniqueness of the brand used, formal safeguards, as well as the channels used for communicating with customers and distributing goods or services.
The result of the audit is a report in which we will indicate what steps should be taken to ensure full security of brand rights and protection against unauthorised third party actions, as well as to start ongoing monitoring of infringements.
On the basis of the conducted analysis, we will undertake a full formal service of the process of protecting a brand – starting from scenarios prepared by a lawyer / patent attorney, through preparation of documentation, to representation during the entire process aimed at securing rights and implementation of monitoring and response mechanisms.
Once the brand is secured, we will implement a monitoring system consisting of ongoing analysis of the occurrence, the context of the use of the brand and related keyword phrases to determine whether there is any:
As soon as we detect any irregularities, we will take direct action to remedy them, including on the basis of the notice & takedown principle. The measures we take will be tailored to the infringement in question, the medium in which it was discovered and aiming to:
The purpose of the complementary actions undertaken in the implementation of the service is to protect and then enable the detection of, and respond to, identified violations.
On a monthly basis, you will receive a report of the breaches found, the actions undertaken, and the conclusions and guidelines that we believe can help you realise the full potential of your brand.
The Internet, as a field for our activity, is also the reason for our success.
Our legal firm specialises in rendering services to clients from the Internet, software and data communications industries, including e-commerce / SEO / SEM, who are particularly exposed to acts of unfair competition and other unlawful actions carried out using available IT tools.
We know the reality of the market
We have an extensive IP department dealing with brand protection, i.e. eliminating and limiting actions that constitute unfair competition: brand impersonation, defamation and attempts to claim the rights to a brand or particular assets of a company.
We counteract market threats
We effectively support entrepreneurs in limiting the risk and combating unlawful activities, including acts of unfair competition, that threaten the interests of our Clients. We eliminate and, if necessary, solve problems related to unlawful conduct, violating brand rights, personal rights or good manners.
We have experience in E-commerce
We are focused on the e-commerce sector and legal regulations directly affecting entrepreneurs who sell online. For years, we have served clients from many industries, adjusting the methods of protection of their interests according to the realities of specific branches of business.